I'm a big believer that it pays to think about things from someone else's perspective. That someone may be your friend, an opponent, a coworker, a customer, a competitor, your spouse, or your children. My son James stole our camera and took a bunch of pictures around the house. It was shocking to realize how the world looks when you are 3 feet tall. Now I'm feeling more motivated to spend time trying to think like my advertiser clients as I design new ways for them to reach their customers using the internet.
